You'll see the brand go through phases, just as people and artists do. It will evolve, grow, seek it's roots again, and repeat. That's what anything real does.

Skateboarders have long been the outlaws of society. Ever since the first time a kid demolished a perfectly good set of roller skates and nailed them to a 2x4, skaters have been on a rampage bring...

We rolled around Long Beach with skater and photographer De Marquis McDaniels and took in some scenery. Photos by Vince Nolan.

You won't see Artform with hyped up prices, and hopefully not a hyped up brand. Our goal is to keep it 100 from start to finish. 

It doesn't make you look cool to rep a brand that treats you like trash. Respect yourself and mess with brands (and people) that treat you right.

Our stance is, and always was that skateboarding is an art form. So can you judge art? And does this put skateboarders in the category of art critics?