Skateboarding x Entrepreneurship
Throughout the entire history of skateboarding, skateboarders have found their way off the board and into the boardroom (so to speak). We could ev...
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EDITORIAL: 5 KEYS TO SUCCESS
5 gems we've picked up through reading countless books on the topic.
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Editorial: The Skateboard Industry
Industries are comprised of the individuals businesses within the supply chain - manufacturers, distributors, retailers, media, brands, etc. For d...
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EDITORIAL: FREE THOUGHTS
You'll see the brand go through phases, just as people and artists do. It will evolve, grow, seek it's roots again, and repeat. That's what anythin...
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Anti-Establishment
Skateboarders have long been the outlaws of society. Ever since the first time a kid demolished a perfectly good set of roller skates and nailed t...
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EDITORIAL: DE MARQUIS MCDANIELS
We rolled around Long Beach with skater and photographer De Marquis McDaniels and took in some scenery. Photos by Vince Nolan.
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EDITORIAL: IS HYPE TOO BIG TO FAIL?
You won't see Artform with hyped up prices, and hopefully not a hyped up brand. Our goal is to keep it 100 from start to finish.
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EDITORIAL: CRAPPY SERVICE IS COOL NOW
It doesn't make you look cool to rep a brand that treats you like trash. Respect yourself and mess with brands (and people) that treat you right.
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EDITORIAL: SKATERS VS. ART CRITICS
Our stance is, and always was that skateboarding is an art form. So can you judge art? And does this put skateboarders in the category of art critics?
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