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EDITORIAL: A SOCIAL EXPERIMENT

*UPDATE - we just discovered an Instagram called @supremecopies which would have added an entire layer of discussion to this article. There are over 400 posts of alleged Supreme bites.

EDITORIAL: WHAT IS HYPE?

As a brand aren't we supposed to generate hype? Based on this definition, we'd rather not.  

EDITORIAL: OPINIONS

Never listen to someone tell you not to follow your dreams just because they gave up on theirs.

EDITORIAL: JONAH HILL'S MID 90s MOVIE

Growing up skateboarding from being groms in 1990 to being established sponsored skateboarders by 1999, we can tell you first hand that this movie was about as accurate as you can get.